Aro logo

A strategy and design agency focusing on creating products and digital solutions for their clients.

The team and myself were tasked with creating a new brand identity for Forge. This meant peeling back the curtain and diving into the who, what, when, where, and how. We ultimately wanted to create a brand that told a story about how we approach our craft, the care and generosity we show our clients, and our expert skill sets.

Adjectives

Approachable
Experts
High Quality
Caring
Genuine

Story

To Forge is create.

For us, that may be trying to launch a new product, rearchitect an existing one, or researching why people aren’t using that feature the team was so excited about. The process can get complicated. We thrive in the organized chaos, using strategy and design to simplify problems and deliver quality products people love to use.

Sketches

Early ketches and rough drafts of the logo.
The forge colors black, purple, light purple, orange, red, and blue.

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Graphik

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Roboto Mono

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Graphik

We take complex problems

and simplify them

—delivering valuable
products people love.

Forge's systems approach to strategy and design will help you solve problems quickly, develop more efficiently, and scale faster.

Mock up form the forge website of the team grid. Headshots are diamond shape like the logo mark.
Image from the forge website of services with 2-tone icons.
Visit the Forge Website

Published Articles

Special Shoutouts—

  • David Silva, Project Lead
  • Julia Gale, Web Design & Animation
  • Sukanya Bhattacharya, Web Design
  • Sarah McVean, Strategy
  • Mitchell Deas, Producer
  • Waldo Broodryk, Developer
  • Scott Perket, CEO/Founder